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Osram have been the leading OE bulb brand and automotive lighting manufacturer for many years and on average at least 50% of the cars in the UK have Osram bulbs fitted. This year the Osram brand celebrates 110 years since it was registered as a trademark for “electrical incandescent and arc lamps” back in 1906.
At the first ever Automechanika at the NEC Birmingham, Osram will be presenting a number of innovations across all lighting technologies, underlining their position as the world leader in automotive lighting. Highlights include a complete LED/OLED rear light cluster demonstrator, a modular LED Matrix demonstrator, LED DRL and FOG lights as well as market leading upgrade halogen and HID bulbs such as NIGHT BREAKER UNLIMITED and COOL BLUE INTENSE. There will also be a range of trade and retail Point of Sale (POS) solutions and displays on show and an opportunity for garages and workshops to learn about the Osram Installer Programme and sign up at the show.
The future of automotive lighting.
The future of halogen and HID replacement bulbs will soon be in decline due to the latest developments in lighting technologies such as LED, OLED, Laser and Matrix in which Osram is the innovation leader. You will have seen for many years’ cars being manufactured with LEDs used in Daytime Running Light (DRL) applications; Osram are now working even closer with the leading vehicle manufacturers developing Laser and Matrix lighting solutions. In most recent years Osram have worked with BMW, and now supply the BMW i8 and more recently, the BMW 7 Series range with laser modules for headlight applications. Laser lights are the next big thing in automotive lighting. Thanks to their high luminance (which is significantly greater than that of any other light source available today) and the smaller space requirements of laser light, headlights can be made even smaller than they are already.
Presenting the LED/OLED rear light demonstrator.
At the show Osram will be demonstrating an LED/OLED rear light cluster, which showcases four lighting functions: brake light, turn indicator, reverse light and rear light. With OLED it is possible to create illuminated surfaces in practically any shape or size and place them right next to each other. Visit the Osram stand at the show to see this latest innovation in automotive lighting that can also be combined with LEDs, opening up a wider range of design options for rear lighting on cars of the future.
Become an Osram Installer.
The Osram Installer Programme is free to join and provides garages with access to a unique set of marketing materials, including exclusive bulb fitting instructions for most makes and models of vehicle. The programme is designed to keep garages, workshops and MOT test stations up to date with the latest bulb application data and product information, allowing them to confidently replace lighting applications on many vehicles. The Installer Programme adds value to workshops and garages, enabling them to enhance their product and service offering with new supply and fit innovations and increase their profit opportunities from bulb sales. Osram welcomes visiting garages to the show to visit their stand and sign up to the Installer Programme for free.
Visit Osram at Automechanika, NEC Birmingham in Hall 9, Stand G58.
For more information about Osram and their products email: firstname.lastname@example.org
OSRAM of Munich, Germany is one of the two leading light manufacturers in the world. The company's portfolio covers the entire value chain from components – including lamps, electronic control gear and opto semiconductors such as light-emitting diodes (LED) – as well as luminaires, light management systems and lighting solutions. OSRAM has around 34,000 employees worldwide and generated revenue of more than €5.1 billion in fiscal 2014 (ended September 30). The company's business activities have been focusing on light – and hence on quality of life – for over 100 years. The company was listed on the stock exchanges in Frankfurt and Munich on July 8, 2013 (ISIN: DE000LED4000; WKN: LED 400; Trading symbol: OSR).
Additional information can be found at www.osram.com
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